Investing in characters.

About Us

Macguffin Co. is a character franchise development company. We create, develop stories, characters, and entertainment concepts for our community of investors, and license the intellectual property rights for books, television, film, games, and merchandise.

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✓ Vote for book, film & game concepts
✓ Access pilots and prototypes
✓ Submit concepts & earn royalties
✓ Invest in early rounds of capital raises

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Join Macguffin.co

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Contact Us.

  • You’re a Macguffin, if you join us. Our Macgufin community has access to exclusive content, ad character frachises-in-development, ad can follow the creative process from inception to Offering - which is he opportunity to invest in shares of the future revenue of the intellectual property as it is licensed to edit partners.

  • Macguffin’s Character Issues, affectionately known as GUFF, is our newsletter, sent to Macguffins in-boxes weekly, and filled with the latest Offerings, updates on concepts and franchises-in-development, the latest licensing news, and behind-the-scenes looks at the creative process.

  • At Macguffin Co., we curate promising concepts to develop into books, films, games, and merchandise.

    If a Concept is greenlit, we create a Pilot. That is, we assemble creative teams to storyboard, illustrate, write, and strategize about turning the concept into a multimedia franchise - and develop a prototype.

    If the Pilot is greenlit, it means we think we have something - a character, a storyline, a world - worth investing time, energy and money to fully develop. So we’ll work with an SEC registered intermediary to launch an investment offering. An Offering is an invitation to invest in a share of the future revenue of the franchise.

    With the capital raised, we’ll fully develop the franchise and license the intellectual property rights to media partners, generating returns for creatives and investors.

    The entire creative process, from Concept to Offering, is covered in Guff: Character Issues, andsent to Macguffins’ in-boxes weekly.

  • When you invest in a character franchise with Macguffin Co, you’re investing in a share of the future royalties generated by the licensing if the intellectual property, at the terms detailed in the Prospectus for each franchise.

    Investing in character franchises is an opportunity to be involved in the first phases of a creative process, bringing character concepts to life, and enabling the commercialization that creates royalties for the creators and investors.

    Like any start-up business, early investors receive access to an investment at its very beginning stage, when potential returns are greatest.

    In the case of Macguffin Co., investing in our characters is meant to affordable, with minimum investments as low as $10, and accessible to anyone over the age of 18, regardless of investor accreditation status.

    Our goal is to create characters that can be enjoyed for generations and allow investors of any size budgets to build a portfolio in an entertaining and hopefully profitable investment class, and to build a community of long term investors who help bring these characters life for children of all ages.

    Investments are offered in accordance with the Securities and Exchange Act of 1933, managed via an FINRA registered intermediary, and conducted in full compliance with all SEC regulations.

  • The Macguffin Co. business model is meant to make investing in characters accessible to everyone, but that doesnt mean it’s everyone’s cup of tea. Investing in characters is speculative. While speculative investments can offer the potential for high returns, they also come with a high level of risk. It is important to understand that the value of these assets can fluctuate significantly and there is a possibility of losing some or all of your investment.

    The possibility of returns relies on the strength of the underlying concept, the execution of the idea, and Macguffin’s ability to license the intellectual property rights to media partners, and the ensuing success of the products created in the marketplace. None of which is a sure thing.

    It is crucial to carefully consider the risks before making any investment decisions.

    At Macguffin Co., we’re looking for long-terms investors interested in engaging with the creative process, building a portfolio of characters, and staying involved as we bring new characters to the world. If that sounds like you, we’d love for you to join us. If not, this might not be the platform for you.

  • This site, Macguffin.co, is a website owned and operated by The Macguffin Company. (“TMC”), which a media franchise development company. TMC is neither a registered broker-dealer, investment advisor, nor funding portal. Monetary contributions made to support the development of a franchise are donations. Obtainium do not represent any ownership interest in or rights to revenue or profits of any franchise. Nothing contained on this website should be construed as an offer to sell or a solicitation of an offer to buy any security by TMC. Any offering of securities that may be conducted in the future will be subject to terms and conditions that will be set forth in offering materials made available through one or more unaffiliated third-party websites hosted by licensed intermediaries/funding portals registered with the US Securities and Exchange Commission ("SEC") and members of the Financial Industry Regulatory Authority ("FINRA").

    TMC does not provide any investment advice or recommendations and do not provide any legal or tax advice concerning any Offerings. By accessing this site and any pages on this site, you agree to be bound by our Terms of Use and Privacy Policy as may be amended from time to time without notice.

  • On November 2, 2020 the Securities and Exchange Commission (SEC) approved long-awaited rule changes to the exempt offering framework for securities regulations. These changes include significant revisions to Regulation Crowdfunding designed to expand access to capital.

    Regulation Crowdfunding, also known as Reg CF, is a federal securities exemption that preempts state-level securities registration. Some states still require notice filings for Reg CF offerings for businesses domiciled in that particular state or businesses that raise money from investors in that particular state. The state preemption feature of Reg CF makes capital raising less costly for small businesses and opens up more investment opportunities from contributors. Reg CF allows issuers to reach out to potential investors before commencing an offering to see how much interest there is for the issuer’s securities. This is also known as “testing the waters” and can be beneficial for gauging how successful a Reg CF offering may be.

  • Not yet. But stay tuned. We intend to open for submissions soon.

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